The Fashion Night Out Scoop: What’s Your Plan?

470 327 Lauren Kennedy

September 8 is rapidly approaching, AKA Fashion Night Out is rapidly approaching! Who’s excited for this national sartorial extravaganza? We are! In accordance to this big fashion night, grab your calendars, check your city, and start scheduling. Here are our LOLO favorites in the Big Apple and Sunny Los Angeles:

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Read on for more not-to-miss events!!

MERCEDES-BENZ & DEREK LAM

“Let Me C Your Style”- Mercedes-Benz and Derek Lam are searching for this season’s “Crosby Girl” to go along with the season’s must-have accessory, the C63 AMG Coupe.  This Fashion’s Night Out, they will be hosting an open casting call for an awe-inspiring, effortlessly chic, confident, contemporary, style setter at the most stylish address in the world – 10 Crosby Street. 

Stop by Derek Lam’s Soho store and see if you have what it takes to be the next “Crosby Girl”.  The “Style Panel” will be comprised of judges Derek Lam, Model Hanne Gaby Odiele and Casting Director James Scully. 

 A DJ will be spinning beats inside and never-ending champagne and drinks will be flowing.

DEREK LAM

10 Crosby Street (between Grand & Howard Streets)

 

ESPRIT

Keep your shopping energy on high for Fashion’s Night Out by heading to ESPRIT in Soho. The feel-good retailer will debut a branded street truck outside its Broadway location, plastered with images of Gisele Bundchen and Erin Watson from their new campaign. Stop by for 40% off bounce back cards to the store and grab some Sheets™ for a much-needed energy boost.

DJ DL will be spinning tunes inside ESPRIT’s Soho store to keep the night’s celebration going.

ESPRIT

6:00pm-11:00pm

583 Broadway (between Houston & Prince Streets)

 

VIA SPIGA

Via Spiga will celebrate Fashion’s Night Out 2011 in their Soho boutique with the following offerings:

  • Gelato Bar: Provided by Pop Bar, a special Via Spiga Gelato Bar will offer a unique selection of flavors to customers shopping in-store.
  • Free gift with purchase: Customers who make a Via Spiga purchase during the event will receive a branded set of three custom Essie nail polishes in the Via Spiga Fall color palette (gray, raspberry and mulberry).
  • Tweet-Up Giveaway: Customers in-store and online will be asked to tweet why they love Via Spiga on Fashion’s Night Out for their chance to win a free pair of shoes or boots. There will be a total of five winners, with one winner announced each hour of the night.

Via Spiga Fashion’s Night Out

6:00pm-11:00pm

487 Broadway (between Broome & Grand Streets)

 

DANNIJO

DANNIJO is keeping Fashion’s Night Out happy, lighthearted and cool with their very own DANNIJO Ice Cream Truck. Parked outside DANNIJO’s Meatpacking District showroom, the designers will be inside the truck selling jewelry, iPhone, iPad cases, exclusive items and giving out free ice cream to anyone who makes a DANNIJO purchase.  Swing by for sweet deals and sweet snacks.

DANNIJO

7:00pm-9:00pm

423 West 14th Street (between 9th and Washington Streets)

 

HANKY PANKY

Hanky Panky will be customizing thongs and boy-shorts with RHINESTONES! Free with any Hanky Panky purchase!

Hanky Panky

Time TBD (Ends at 11pm)

Bloomingdale’s SOHO (504 Broadway between Broome and Spring)

 

HAVAIANAS

Located both in and outside of the Ace Hotel, Havaianas will be bringing a captivating taste of Brazilian culture to Fashion’s Night Out’s biggest block party.  Each customer will have the opportunity to customize their own flip flops with “Make Your Own Havaianas.”  These FNO sandals will be sold for $25 and $2.50 per pin with proceeds going to Opening Ceremony’s charity of choice. Guests will be entranced with the authentic Brazilian market feel as a traditional Brazilian Fortune Teller will be on-site to offer color aura readings to help consumers choose their custom color combinations for “Make Your Own Havaianas” as well as giving out Brazilian Wish Bracelets and Havaianas tote bags.

Havaianas

6:00pm-12:00am

20 West 29th Street (Between 5th and 6th Avenues)

 

VICTORIA’S SECRET PINK

Come celebrate Fashion’s Night Out 2011 at the Victoria’s Secret PINK’s SOHO store.  Enjoy a DJ’s upbeat tunes from 6:00pm-11:00pm and receive a free limited edition panty with any PINK purchase while supplies last.

Victoria’s Secret PINK

6:00pm-11:00pm

565 Broadway (on the corner of Prince Streets)

 

ONLINE EVENTS

PIPERLIME

Love Rachel Zoe’s picks for Piperlime?  Then hurry to Piperlime.com at 6:00PM on September 8th for an exclusive online event.  Witness the reveal of Piperlime’s exciting new lineup of celebrity guest editors.  Be one of the first to shop the editors’ new picks and score a special treat in honor of Fashion’s Night Out while supplies last.

See the worldwide schedule here!

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