Alright, clean beauty lovers, today is a BIG day. We have no other than the founder of Follain, Tara Foley, with us to chat all about clean beauty and skincare. Specifically, Tara is going to be covering the transition from toxic to toxin-free; a journey that is so important but can feel overwhelming. Don’t fret though, Tara’s approach to the transition is practical, achievable, and so worth it.
One of the many things that I love about Follain is their belief that clean products aren’t to only be praised for the ingredients they don’t include (i.e. toxic ones!), but celebrated for the nourishing, nutrient-rich ingredients they do include. It isn’t enough to only eliminate the bad stuff; the replacement ingredients must be of utmost quality because those minerals and vitamins are what your skin is really wanting to soak up. With that in mind, we are going to hand it over to Tara to talk more about the clean beauty journey.
When I first met Lauren Scruggs Kennedy, I was immediately impressed by her deep knowledge and passion for clean living. We share this passion and also love promoting the importance of clean living to as many women (and men!) as possible. I was beyond honored when Lauren suggested that you’d like to hear from me about how to switch over to a clean beauty routine!
To begin, I want to put it out there that I know how hard it can be to know where to start, when switching to cleaner beauty products—and it can be even harder to decode product labels that contain buzzwords like “natural,” “organic,” and “non-toxic.”
I opened Follain in 2013 to create a destination for beautiful, high-performing, and truly clean skincare products. When you shop with us, you don’t have to worry about confusing labels, because we’ve vetted every single product long before it makes it onto our shelves and our website. In fact, we have an always evolving restricted ingredient list that we maintain with input from scientists, dermatologists, and other experts. We also put all products through a rigorous approval process, meaning the team and I test them out over several weeks to make sure they live up to their promises and will work wonders for your skin.
If you’re like me, you use A LOT of products, and it would be overwhelming to swap them all at once. That’s why I always recommend thinking about what you use most often and the most of. Those are the best products you should switch out first. Here are 5 categories to consider switching early on, as you start your clean beauty journey.
Conventional deodorants are usually antiperspirants, designed to clog pores and block sweat, rather than allow your body do what it was designed to when your temperature rises: sweat! Clean deodorants won’t stop you from sweating (which is a good thing), but they typically include essential oils to kill odor-causing bacteria and moisture-absorbers such as baking soda or cornstarch.
- Facial Cleanser
Many conventional cleansers contain SLS (sodium lauryl sulfate), an additive that makes products foam up; however, it’s thought to contribute to a bunch of health problems. I don’t think the foam is worth the risk—and it’s definitely not doing anything for skin. In fact, SLS can be irritating and trigger allergies. Natural and non-toxic cleansers opt for clays, oils, and plant extracts to get you squeaky clean while nourishing your skin, too. If you need help finding the best cleanser for your skin, try our matchmaker tool!
- Hand & Body Soap
Since you use soap and body wash all over, this is an important swap to make. I’m partial to our Follain Hand & Body Soap, which is gentle enough to be used for just about everything. If you’re a fan of bar soap, though, there are a bunch of clean options that take your dad’s old-fashioned bar to the next level. With the beautiful essential oils and a soft lather of non-toxic soaps, you’ll never want to go back to your old shower routine.
- Facial Moisturizer
Since you probably use your facial moisturizer twice a day, this is a good candidate for a clean swap. Traditional formulas can contain fillers, preservatives, and chemically derived emulsifiers. The best thing about their clean counterparts—and clean skincare in general—is that they replace those fillers with ingredients that actually make a difference for your skin and can help you target your skincare concerns. It can be hard to figure out which moisturizer is right for you, but at Follain, we created a our skin quiz to solve this problem. By answering a few questions, you’ll get recommendations for a personalized routine from our selection of high-performing favorites.
- Body Moisturizer
Conventional moisturizers often include petroleum derivatives, which are touted for their ability to seal in moisture. But there are plenty of safe and wholesome alternatives that will feed your skin. I’m personally a big fan of body oils, which is why I’m so excited about Follain’s new Instant Glow Body Oil. We crafted it from 10 oils and it comes in a spray bottle, so it’s easy to apply. But if oil isn’t for you, there are plenty of lotions, butters, and balms that will do the trick, without any of the nasty stuff!
In my personal opinion, the best part about making the switch to cleaner beauty is that these products are so much more enjoyable to use than conventional products! Their beautiful nourishing ingredients make you feel like you’re doing something super healthy for yourself–because you are!
As you have more questions when making the switch to cleaner products, we’re here and happy to help! Thanks for reading and enjoy the journey!
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