Talking Courage, Faith, & Family With Jessica Honegger

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We are so excited to have Jessica Honegger with us today. As the founder of Noonday Collection, author of Imperfect Courage, and wife and mother, Jessica’s schedule is busy, but busy with things that enrich her soul and bring the Lord so much glory! We first heard Jessica’s name through friends who talked about the Noonday jewelry they owned and loved. Then I had the joy of hearing Jessica speak at IF Gathering, and then listened to her episode on a podcast that is close to our hearts- Thriving Beyond Belief! When we got connected to Jessica, we were seriously overjoyed to ask her a few questions about life, courage, jewelry, family, balance, and so much more. Keep reading to get to know Jessica and hear all the goodness she has to share!

-Tell us about the heart behind Noonday! What inspired the company and brand mission?

Before we launched Noonday Collection in 2010, my husband Joe and I were parents to two and decided to grow our family through adoption. We were running a house-flipping business right when the Austin real estate bubble popped (great timing, I know), but Joe and I had made up our minds about adopting. So, we set out to raise funds to bring our Jack home from Rwanda.

A friend of mine connected me with a jewelry maker in Uganda named Jalia. She was also in need of additional income to help support her family, so my friend suggested that I purchase some paper bead necklaces from Jalia and sell them to my friends and family in the U.S. I had no clue where it would lead, but I found myself with a ton of jewelry and decided to invite my girlfriends over to my house. I sold Jalia’s pieces at what ended up being the first-ever Noonday Collection Trunk Show. It’s been almost a decade now, and this little fundraiser of mine has grown into a global business that supports over 4,500 Artisans across the globe. Today, our son Jack is home and kicking a soccer ball like nobody’s business. Jack even considers himself the “true” founder of Noonday!


-What do you love about traveling to other countries and meeting the artisans of Noonday’s items? 

Every time I travel abroad to visit Artisans, I’m reminded of my why. I’m reminded why I do the work that I do, and I’m inspired by the knowledge that we’re really all a lot more alike than we are different. I’ve met hundreds of people around the world whose families have been positively affected thanks to orders from Noonday, and nothing sparks a fire in my belly to keep at it like seeing that impact first-hand.

And then there’s the little things, like Vietnamese coconut coffee and scouring the markets in Delhi. Just last month I was in India with my business partner, Travis Wilson. He knows me well and even brought an empty suitcase along just for me to fill with all the best market goodies!


-What are your dreams for Noonday in the future?

More Ambassadors and more impact. It’s as simple as that. Every time a new Ambassador decides to join our Noonday community, we’re able to widen the marketplace we’ve created in the U.S. for the amazing work that each Artisan Business creates. With more Ambassadors comes more orders, with more orders comes more Artisan partnerships, and with more partnerships comes dignified work for thousands of people in need. Our team of Ambassadors is truly incredible, and I can’t wait to walk with them as they continue being the change they wish to see in the world.

-We love the title of your new book. What does leaving comfort look like to you? 

It’s scary, comforting, and beautiful all at the same time. Whether it’s starting a business or trying the wide-leg pant trend, getting out of your comfort zone is exactly that – uncomfortable. But the fruits of that discomfort are well worth it. Growing our courage muscles is like growing any other muscles—you have to actually use them to make them stronger.


-Has writing a book always been something on your heart? What was the writing process like for you?

I’m not sure I’ve always considered myself to be an author, but I’ve long considered myself a storyteller, and I thought about writing this book for a long time. Imperfect Courage took years to put together, but I just knew that my purpose in life is to catalyze courage in others to help them leave comfort, go scared, and make their own impact footprints in the world! My teammates helped me sort through my thoughts in several brainstorming sessions, and we were making final edits right up until the print deadline! I’m an enneagram 7, so I’m always wanting to add something new—having a hard print deadline was definitely a challenge for me!

-I recently heard you at the IF Gathering say that you try to be fully present at work when you are working and fully present at home when you are home. We LOVE this perspective. How do you practically implement this practice on a day to day basis?

Lately, it’s been unplugging from my phone at various times throughout the day and practicing the art of just being. When I’m in an important meeting, I might leave my phone in my office. And when I’m home, I might even give it to my daughter, Amelie, to make sure I’m not randomly checking my Instagram messages.

But overall, these days I’m practicing the art of slowing down and embracing that “good enough” is actually plenty. With the release of a book last year and lots of international trips this year, it can be hard for me to slow down and be. Taking the time to be present at home with my family for an impromptu dance party or taco night, is often just the antidote I need.

Thank you, Jessica, for taking the time and energy to do this Q&A with us! 

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