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Shannon Yoachum

Trend Alert! Fierce Fedoras

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If you followed our fashion frenzy from New York, you may have noticed that fedoras are a huge item for Fall 2013. This is definitely a must have for the season. I particularly loved the modern trend at Trina Turk’s sleek chic presentation at Lincoln Center and the hats spotted on the runway with a raiding your boyfriend’s closet vibe at Nicole Miller. Okay, are you dying for this accessory? Never fear, we have your back. You can purchase a fierce felt fedora from Topshop here.

photos: Kat Harris of The Refined Woman

leopard swing coat: Free People; boots: Stuart Weitzman; leather leggings: Michael Kors


Handbags with a Vintage Flare by Jodi Been

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Let me introduce to you one of our favorite West Coast handbag designers, Jodi Been. To say we are obsessed is an understatement. Jodi knows how to incorporate a modern spin on a retro bag. If you followed our fashion week coverage, you may have noticed a neon clutch in some of the pictures. Yes, the Sabina clutch is one of Jodi’s designs!

photo courtesy of Diego Zuko for Harper’s Bazaar

Pictured carrying the Sabina clutch in Harper’s BAZAAR street style from New York Fashion Week with friend and fellow fashion blogger, Courtney Kerr.

Jodi decided to start her own line in 2011 after working as a corporate designer for over ten years in the fashion industry. She zoned in on bags and clutches because bags are such a visible way to reflect style, accessories in general are probably one of the best outlets to allow women to express their styles, tastes and truly create their own looks. Jodi started collecting vintage bags and raided thrift stores for the best and most unique silhouettes that she could find as a teenager. There was just something about clutches, their simplistic nature and purpose that I felt really drew me in. – Jodi

The very essence of the Jodi Been line is “re-mastered” and “re-interpreted” vintage. The signature look to her collection combines not only new but also old elements. Many of the bags I develop are based off of vintage silhouettes. To make them fresh and new, I combine materials and trims, hardware and unexpected fabric mixes.

You may be wondering where her inspiration comes from. Well Jodi let us know! Inspiration comes daily in many forms, and my eyes and ears are always open no matter what city I am in. When I first interned for Betsey Johnson in NYC during a summer break, I was enchanted with what I saw on a day-to-day basis: architecture, museums, stores on 8th Street and St.Marks, the list goes on and on.

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Now let’s get down to business! Where you can buy Jodi Been handbags: they are available in a few select boutiques in California, Illinois and Wisconsin. Check out  Arm Candy Boutique if you are in Santa Monica, CA. This boutique features designers that only produce in America, and they carry a full range of the line. A wide selection of styles are also available online at

Hervé Léger by Max Azria Brings an Urban Edge

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Gathering in the Theatre at Lincoln Center for one of the most anticipated shows of the season, we were ready to see what Hervé Léger by Max Azria had in store for us. Crop tops, fur, sheer crewnecks, zip-front jackets and leggings took over. With leather accents and a large focus on bandaged dresses, the overall look had an urban edge. The color palette was heavy on gunmetal and black. Don’t worry, the designer did not skip out on details! Studs, geometric and textured beading were present in several of the pieces. Accessories including booties, structured clutches and chic baseball caps topped off the collection.

Shop Hervé Léger by Max Azria collections here.

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Photos courtesy of Mercedes-Benz Fashion Week.


Carmen Marc Valvo: Lace and Leather

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Reporting from New York Fashion Week, we have spotted ready-to-wear trends for the Fall 2013 season. Carmen Marc Valvo has filled our minds with inspiration for the Fall wardrobe. Trench coats (accented with black square patent leather tile), satin blouses, feathered coats, lace, leather and silk are pieces to keep your eye on. Peplum waists,embroidered skirts and evening looks made quite the impact as well. The item that was to die for? A pink feathered fox coat. My jaw literally dropped to the floor as this look, which was completed with a wool pant and leather ankle strap pumps, hit the runway. To top it off? The models sported pink tipped hair. So fierce. The edgy yet classic collection felt very right for my closet.

Shop current Carmen Marc Valvo here.

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Photos courtesy of Mercedes-Benz Fashion Week.

Tadashi Shoji: Romantic Details

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Inspired by the Russian Empire, Tadashi Shoji brought romantic looks to life on the runway this season. Wool lace, high neck lines and long sleeves were spotted along with deep jewel tones, ivory and velvet. The silhouettes were stunning to say the least. Chiffon tops and long gowns graced the catwalk as our heads turned anticipating the next piece to the collection. I personally love the femininity in every detail. While Tadashi was inspired by the dynastic past, the modern day girl can be seen wearing any part of the line. Absolutely gorgeous.

Shop the latest Tadashi Shoji collection here.

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Mascara: A Girl’s Best Friend

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MAC Cosmetics has introduced a new mascara to their line, Zoom Fast Black Lash. The formula is similar to the Zoom Lash product with the addition of a carbon black pigment to saturate your lashes with a rich, black color. The mascara even feels light, which is a huge bonus! Be prepared to make a statement with your lashes day or night with this highly recommended purchase.

MAC Zoom Fast Black Lash, $15.


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