Exclusive Video: Backstage Action with Valentino Vettori at NY Fashion Weekhttps://laurenscruggskennedy.com/wp-content/uploads/2011/10/improvd3.jpg 960 642 Lauren Kennedy Lauren Kennedy https://secure.gravatar.com/avatar/958a68791827c8d3021ed31ddee74e96?s=96&d=mm&r=g
Valentino Vettori has quite the fashion industry resume, which includes owning the elite Scatola Sartoriale showroom, designing and joining forces with luxury designers such Vivienne Westwood, and using his sharp creative eye to maximize the potential brands in the United States. What he is most known for, though, is his 10 year span at Diesel, where he was the head honcho over trade and retail marketing. Oh, and did I mention he went on to foster the interiors of high-end boutique Hotoveli and the IMPROVD flagship store? Talk about a man using his talents.
Journey with us backstage at New York Fashion Week as our very own, Shannon Yoachum, interviews this fascinating man of many trades. Be awe-inspired by his minimal, raw and chic (parrot inspired) collection, IMPROVD, where you will see stunningly hand weaved leather, fabrics that are distressed and mixed, and materials that are over dyed! Yes, women, he is catering to you! Let’s just call it affordable, timeless couture. Right this way…
Video by Aaron Craig with We Are Films