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a rad giveaway.

GIVEAWAY: free passes to the thread show touring the west coast!! "like" the LOLO facebook page to enter for a chance to win!!THREAD show is a travelling juried showcase of the best independent fashion and home designers on the west coast, and the music and art that rock their world. this dynamic one-day retail environment has showcased more than 7,000 emerging designers since its inception in 2003. THREAD allows consumers a unique opportunity to support their local economy, reduce their carbon footprint and discover emerging designers while scoring deals and purchasing one-of-a-kind wares in a fun and unique setting. the tour opens april 3 in sunny san diego, and concludes in the same rockin' city on december 4. for more information, visit www.threadshow.com

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in the works...

Hi Everyone!Many of you have been reading my blog over the last year, and I wanted to update you on what I have been working on! In addition to reporting for New York, Montreal, and Paris Fashion Weeks, I am in the process of launching a full online lifestyle magazine called LOLO, that will be available to the public soon. I have realized from reader feedback that yes, fashion weeks are interesting, but how are they adaptable for US? Many of you want to know how to incorporate fashion into your everyday lifestyle…how to dress for your body type, how to wear a scarf, what to fill your closet with for spring. Not only are we going to offer you the fashion that will make you look great, we will offer great recipes that will make you feel great (test-tasted first by health nut moms, kids, and husbands)!! This magazine will bring style down to the basics, offering a question/answer forum, links to the best buys, how-to videos, and much more! ABOUTLolo Magazine is the resort for the ultimate lifestyle experience. Integrating the food, fashion, and beauty industries, Lolo Magazine offers a resource to make your life healthy, fashionably pleasing, and culturally well-rounded. We offer a new perspective on the idea of the muse, providing insider ways to emulate the lifestyles of those who inspire you by featuring model and designer lifestyles and personality files that tap into real lives. At Lolo Magazine, living is more than just dreaming. This online mag is a one-stop route to discovering industry buzz, fashion week reviews, local shopping hot spots, fresh new recipes, and all-the-rage beauty products. We break down fashion into practicality, cultivating interaction on a basic level. Lolo brings style to you.To keep up with the scoop:Follow on Twitter @LaurenScruggsJoin LOLO on Facebook: http://on.fb.me/dSAX1VSubscribe to LOLO Blog: http://scruggsl.wordpress.com/Please help me by passing this along to your friends, and stay tuned!! Love,Lo

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the paris fashion week finale.

my egg crepe tasted extra good on my way to talbot runhof this morning. maybe it was because it was my last day in paris, or it may have been the anticipation of the really really cool bookstore i planned to visit on the way to my first show stop. either way, it was ridiculously great. so was...flipping through french fashion magazines. i couldn't help but realize their ad limitations. instead they pack the page space with photo shoots. what a concept; so inspired. azru was my next stop at the westin paris, where jessica stam modeled the archaeology of the future. neato.another gorgeous day called for a break to be used wisely, and what better way than to spend it first exploring the bon marche grocery store...i wish i could bottle it up and take it home with me. after much scavenging, i picked out a salmon tartar taziki pita for the picnic under the eiffel tower. paradise.lemongrass green tea in the press tent kept me warm until my last show of the season...elie saab! what a way to end the week. model shooting followed, and a quick goodbye to the snap shot group left lindsay and i hailing a cab to my favorite neighborhood yet. this jewish community was ultra-charming (beyond words). we perused a true vintage shop, a hidden treasure indeed, and i found an adorable jacket for 5 euro. <3we arrived at our final destination: l'as de fallafel. it is one of those family owned places that has a line down the street on the weekends. after my first bite, i understood why. ridiculously scrumptious. i can't believe these last ten days are coming to an end. i guess the saying is true that time flies when you are having fun! celebrating the end of fashion week (or month, rather) called for a semaine boat cruise, great discussions re: the french culture, and my last sucre crepe…i know the withdrawals are going to settle in when i reach the big d.

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