ON THE BLOG//
archive
Betsey Johnson: Back with a Kick
Betsey Johnson made a possibly viral return with her kicky Active Wear Fall 2013 collection. Models came rushing down the yoga mat lined runway in a “total New Yorker’s style” jabbering away on their cellphones only stoping to pose for a quick snap shot for the photographers at the end of the runway. Betsey went for sporty looks with a vibrant color palette that was very neon heavy. The energy from the color and the girls gave Betsey’s show the perfect “kung-pow” kick to capture the audience in a different way. Leggings, maxi dresses, sport jackets and fur vests ruled the runway. Models were styled with technicolor cropped wigs and smashingly dramatic eye makeup. For accessories the models wore “cool-girl” neon sneakers, and toted large bright colored and printed duffles as well as leather side bags and clutches. This active wear collection is sure to keep us on our toes--on or off the cell!Shop Betsey Johnson collections here.[galleryview id=134]Photos courtesy of Mercedes-Benz Fashion Week.
Stellar Showroom: Interning with Betsey Johnson
Looking for the perfect internship while in college can be stressful, but hard work and persistence surely pays off. Brittany Short was in this position just a few months ago before landing a rockin' internship at the Betsey Johnson showroom in New York City.Being an apparel student at the University of Arkansas, she knew the requirements to complete an internship in order to graduate. Applying for many, Brittany kept her eye out for anything that crossed her path. One day she went online and applied to the production department at Betsey Johnson. "I literally followed up, sending my resume over and over once a week, persisting that I was extremely interested in the intership." After hearing back, she responded to an e-interview, and a few weeks later was offered the position!
I am sure you are all wondering what it must be like to work in the fabulous showroom. "By no means is my day as an intern here typical!" Covering many tasks during the day, Brittany drops off and picks up samples from contractors and patterns for production, orders trims and fabric for all the domestic Betsey styles, sits in on fittings of all the garments, and helps the production team at the showroom. Doing mostly hands-on work, she assists the employees. But her responsibilities do not end here! Invoicing and filing paperwork, Brittany helps make life a little easier for the busy staff at the showroom. "It's really fast-paced but a blast!"Did I mention that Betsey is in the showroom all the time? "She is truly inspirational, funny and quirky. She pays respect to everyone in the showroom. She is a very loving gal, just as you would expect her to be."After working here for the summer so far, Brittany has learned that the fashion industry is not always as glamorous as you would think. "There is so much more to fashion production then one can even imagine." The industry is hectic and full of deadlines that you cannot let slip your mind, which can at times feel overwhelming. Being an extremely organized girl, Brittany has had to adjust to the frenzy. "All the craziness is worth it when you get to experience a glimpse of the glamor."When her internship is completed at the end of the summer, Brittany will be attending SCAD for their fashion graduate program. She would love to one day start her own label in New York City, and grad school will definitely help her in the right direction. "Working in the Betsey Johnson showroom has been a dream; I have had one heck of an experience being an intern here."