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Kisses for Your Shoes: Jordana Silver Launches an Innovation That Will Make Sole-Lovers Swoon
We ladies have a knack for buying shoes, or you could maybe even call it an intentional pursuit to which we like to shift blame onto seasonal changes or creative ruts to justify the "need." But without doubt, this heart-wrenching reality still remains true even in our fantasy land: the pretty designer shoes (that literally call our name) have hefty price tags. So the story continues: our responsible conscious tells us that we should probably eat for the month rather than splurge on Louboutins, so we ultimately but begrudgingly settle for the downgraded quality that are "almost" as cute while convincing ourselves that we are just as excited. Here's a thought: what if we no longer had to sacrifice quality for cost efficiency, while getting to sport those marvelous soles that usually fall out of our league? Before you start guessing, I am not talking about a new Gilt Groupe. It's something dreamier.Meet the Jordana Silver Collection, founded by a former Michael Kors designer, Jordana Silver. Her designs are based around shoe clips, which she calls "bisous," translated as "kisses" in French. Yes, these are kisses for your shoes. Are you head over heels yet?
The process works like this: buy a pair of her luxurious flats and start customizing with an aesthetic that reflects your personal style. Jordana dishes on the designs: "Some of the bisous are whimsical like the gunmetal polished mustaches, while others are more classic in nature like a metal bow." To put it fashionably: you can buy a fabulous new pair of shoes for $40-$75 by changing out the clip! I see a collection in the making. To make it even better, check out her uber-fun website. You can play on here for hours.
The Website Perks
1. Virtually design your shoes.2. Comment on the bulletin board. Do you have an idea for a bisou? Post it. Want to share a thought about your shoes? Post it.3. The Jordana Silver Stylist Program (my favorite). This not only celebrates the stylist in everyone, but it rewards loyal customers with free and eventually exclusive bisous by promoting you from a "Junior Stylist" all the way to a "Master Stylist."4. Your Bisous Box: in the words of Jordana, this is a "unique and custom keepsake box that displays all of your treasures."Fun fact: The Bring It On Broadway show cast will be performing in the bisous!